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Adobe Creative Suite Packaging Through the Years

I’m working on the marketing for an upcoming product version release and have been checking out what other companies are doing with their product branding. Adobe stuck out as a good example since they offer individually branded products that are also sold bundled into a suite.

They do a great job of incremental change and keeping brands related yet distinct. The packaging evolution of Adobe Creative Suite and Photoshop:

Notice the change in point-of-view between CS and Ps (you can see it better if you click to enlarge). The Photoshop packaging comp is viewed from just a little bit lower than the Creative Suite packaging. Seems kinda weird…but since it’s consistent across versions, I wonder if there’s any reasoning behind it?