Saving the Planet
Why do I ask for paper instead of plastic? I’d like to save the trees, but they’re a renewable resource- petroleum isn’t. On top of that, it takes a newspaper 3-4 months to decompose. A small plastic butter container? Around 30 years.
Anyway…here are some rough comps for a campaign for the Natural Resources Defense Council. The idea is to show that conservation affects all of us. I don’t know how to save the whales, or what impact they’ll have on me if they’re gone- but I know if I help conserve forests, I’ll have more space to camp.
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3 comments
Nice campaign. It must feel good to work on a worthy cause. My only suggestion (if you even wanted one) would be to play a little more with the typography.
Do you want to join Andrea and I in first saving the trees and then saving the whales? Let me know.
Dave-
Thanks for the feedback. I’ll see what I can do with the typography- any ideas? I’ll be reworking the series (concept and design-wise) tonight and tomorrow.
As far as saving the trees goes- I’m in. But my uncle was swallowed by a whale 2 years ago today, I’ve hardly forgiven the race of whales at this point.
So these ads ended up a little differently- with new headlines, better body copy, and a little different art direction, than they appear here. And then they were sent into the One Show. I’ll buy you 1 million dollars if they win anything.