{"id":391,"date":"2009-08-17T09:06:07","date_gmt":"2009-08-17T16:06:07","guid":{"rendered":"http:\/\/bcrockett.com\/blog\/?p=391"},"modified":"2009-08-17T09:06:07","modified_gmt":"2009-08-17T16:06:07","slug":"adobe-creative-suite-packaging-through-the-years","status":"publish","type":"post","link":"http:\/\/bcrockett.com\/blog\/2009\/08\/adobe-creative-suite-packaging-through-the-years\/","title":{"rendered":"Adobe Creative Suite Packaging Through the Years"},"content":{"rendered":"<p>I&#8217;m working on the marketing for an upcoming product version release and have been checking out what other companies are doing with their product branding. Adobe stuck out as a good example since they offer individually branded products that are also sold bundled into a suite.<\/p>\n<p>They do a great job of incremental change and keeping brands related yet distinct. The packaging evolution of <a href=\"http:\/\/www.adobe.com\/products\/creativesuite\/\">Adobe Creative Suite<\/a> and <a href=\"http:\/\/www.adobe.com\/products\/photoshop\/family\/\">Photoshop<\/a>:<\/p>\n<p><a href=\"http:\/\/bcrockett.com\/blog\/wp-content\/uploads\/evolution-of-creative-suite.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/bcrockett.com\/blog\/wp-content\/uploads\/evolution-of-creative-suite-425x277.jpg\" alt=\"\" title=\"evolution-of-creative-suite\" width=\"425\" height=\"277\" class=\"alignnone size-medium wp-image-392\" srcset=\"http:\/\/bcrockett.com\/blog\/wp-content\/uploads\/evolution-of-creative-suite-425x277.jpg 425w, http:\/\/bcrockett.com\/blog\/wp-content\/uploads\/evolution-of-creative-suite.jpg 1117w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/><\/a><\/p>\n<p>Notice the change in point-of-view between CS and Ps (you can see it better if you click to enlarge). The Photoshop packaging comp is viewed from just a <em>little bit<\/em> lower than the Creative Suite packaging. Seems kinda weird&#8230;but since it&#8217;s consistent across versions, I wonder if there&#8217;s any reasoning behind it?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m working on the marketing for an upcoming product version release and have been checking out what other companies are doing with their product branding. Adobe stuck out as a good example since they offer individually branded products that are also sold bundled into a suite. They do a great job of incremental change and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-391","post","type-post","status-publish","format-standard","hentry","category-design"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/bcrockett.com\/blog\/wp-json\/wp\/v2\/posts\/391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bcrockett.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bcrockett.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bcrockett.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/bcrockett.com\/blog\/wp-json\/wp\/v2\/comments?post=391"}],"version-history":[{"count":8,"href":"http:\/\/bcrockett.com\/blog\/wp-json\/wp\/v2\/posts\/391\/revisions"}],"predecessor-version":[{"id":400,"href":"http:\/\/bcrockett.com\/blog\/wp-json\/wp\/v2\/posts\/391\/revisions\/400"}],"wp:attachment":[{"href":"http:\/\/bcrockett.com\/blog\/wp-json\/wp\/v2\/media?parent=391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bcrockett.com\/blog\/wp-json\/wp\/v2\/categories?post=391"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bcrockett.com\/blog\/wp-json\/wp\/v2\/tags?post=391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}