{"id":358,"date":"2009-07-13T08:38:40","date_gmt":"2009-07-13T15:38:40","guid":{"rendered":"http:\/\/bcrockett.com\/blog\/?p=358"},"modified":"2009-08-17T09:29:37","modified_gmt":"2009-08-17T16:29:37","slug":"when-youre-hot-youre-hot-until-youre-not","status":"publish","type":"post","link":"http:\/\/bcrockett.com\/blog\/2009\/07\/when-youre-hot-youre-hot-until-youre-not\/","title":{"rendered":"When you&#8217;re hot, you&#8217;re hot. Until you&#8217;re not."},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-367\" title=\"social-media_logos_collage_01\" src=\"http:\/\/bcrockett.com\/blog\/wp-content\/uploads\/social-media_logos_collage_01.jpg\" alt=\"\" width=\"425\" srcset=\"http:\/\/bcrockett.com\/blog\/wp-content\/uploads\/social-media_logos_collage_01.jpg 480w, http:\/\/bcrockett.com\/blog\/wp-content\/uploads\/social-media_logos_collage_01-425x170.jpg 425w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><br \/>\n<small>Image courtesy of <a href=\"http:\/\/www.mr-mojo-risin.net\/\">here<\/a><\/small><\/p>\n<p><strong><em>UPDATED BELOW<\/em><\/strong><\/p>\n<p>When you&#8217;re hot, you&#8217;re hot\u2014but when it comes to technology, don&#8217;t expect the honeymoon to last.<\/p>\n<p>Twitter and Facebook should take a lesson from MySpace: Sell when you&#8217;re hot. The media spotlight and the technological\/interfacical advantage won&#8217;t last forever.<\/p>\n<p>A couple cases to back me up on that:<\/p>\n<ul>\n<li> Remember <a href=\"http:\/\/ebay.com\">eBay<\/a>? I know GM wants to start selling cars on there&#8230;but traffic (no pun intended) to the site keeps falling. In fact, it&#8217;s dropped 32% over a year ago. Part of that is probably due to the economy, but when was the last time you found a good deal\u2014and bought something worth more than a few dollars on the site? When I thought I had, <a href=\"http:\/\/bcrockett.com\/blog\/2007\/06\/ebay-den-of-thieves\/\">I found out I&#8217;d <em>been<\/em> had<\/a>.<\/li>\n<li> Remember when <a href=\"http:\/\/www.myspace.com\">MySapce<\/a> was the coolest thing ever? Then Facebook came along. Now MySpace usership has capped off at ~125 million and Facebook doubled to 200 million in one year. Then there&#8217;s the fact that <a href=\"&lt;a href=\">they just laid off 30% of their workforce<\/a>. And while MySpace is still bringing in more advertising dollars than Facebook, their revenue is expected to drop this year as Facebook&#8217;s climbs. How long will MySpace hang around? I don&#8217;t know, but I&#8217;m pretty sure it&#8217;s no longer an appreciating asset.<\/li>\n<\/ul>\n<p>Remember when Facebook was offered $1.6 billion by Yahoo? They should have taken it. Facebook isn&#8217;t going to be the latest and greatest forever, and when that&#8217;s discovered, they won&#8217;t get that 20 billion or whatever it was Mark was looking for (latest I saw was a <a href=\"http:\/\/news.cnet.com\/8301-13577_3-10162468-36.html\">3.75 billion valuation<\/a>).<\/p>\n<p>So what I&#8217;m saying is Facebook is great, Twitter is awesome. But when someone offers you billions of dollars for a few years of work&#8230;<em>you&#8217;re<\/em> usually the one getting the good deal. Take the money and move on to the next project. It&#8217;ll probably end up being the next big thing that overtakes your last big thing.<\/p>\n<p>Agree? Disagree?<\/p>\n<p>UPDATE:<br \/>\nThe <a href=\"http:\/\/bits.blogs.nytimes.com\/2009\/07\/13\/facebook-employees-and-investors-can-finally-unload-stock\/\">New York Times reported today<\/a> that Facebook investor Digital Sky Technologies is offering to buy shares at $14.77, valuing the company at $6.5 Billion. <a href=\"http:\/\/mashable.com\/2009\/07\/13\/facebook-65-billion-valuation\/\">Adam Ostrow pointed out on Mashable<\/a> that the valuation puts Facebook ahead of CBS in value. If that&#8217;s what people believe, now seems like the <em>perfect<\/em> time to sell.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image courtesy of here UPDATED BELOW When you&#8217;re hot, you&#8217;re hot\u2014but when it comes to technology, don&#8217;t expect the honeymoon to last. Twitter and Facebook should take a lesson from MySpace: Sell when you&#8217;re hot. The media spotlight and the technological\/interfacical advantage won&#8217;t last forever. A couple cases to back me up on that: Remember [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-358","post","type-post","status-publish","format-standard","hentry","category-business"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Image courtesy of here UPDATED BELOW When you&#039;re hot, you&#039;re hot\u2014but when it comes to technology, don&#039;t expect the honeymoon to last. Twitter and Facebook should take a lesson from MySpace: Sell when you&#039;re hot. The media spotlight and the technological\/interfacical advantage won&#039;t last forever. A couple cases to back me up on that: Remember\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Brett\"\/>\n\t<link rel=\"canonical\" href=\"http:\/\/bcrockett.com\/blog\/2009\/07\/when-youre-hot-youre-hot-until-youre-not\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Brett Crockett | bcrockett.com - Brett Crockett from Bountiful City, Utah\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"When you\u2019re hot, you\u2019re hot. Until you\u2019re not. - Brett Crockett | bcrockett.com\" \/>\n\t\t<meta property=\"og:description\" content=\"Image courtesy of here UPDATED BELOW When you&#039;re hot, you&#039;re hot\u2014but when it comes to technology, don&#039;t expect the honeymoon to last. Twitter and Facebook should take a lesson from MySpace: Sell when you&#039;re hot. The media spotlight and the technological\/interfacical advantage won&#039;t last forever. A couple cases to back me up on that: Remember\" \/>\n\t\t<meta property=\"og:url\" content=\"http:\/\/bcrockett.com\/blog\/2009\/07\/when-youre-hot-youre-hot-until-youre-not\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2009-07-13T15:38:40+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2009-08-17T16:29:37+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"When you\u2019re hot, you\u2019re hot. Until you\u2019re not. - Brett Crockett | bcrockett.com\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Image courtesy of here UPDATED BELOW When you&#039;re hot, you&#039;re hot\u2014but when it comes to technology, don&#039;t expect the honeymoon to last. Twitter and Facebook should take a lesson from MySpace: Sell when you&#039;re hot. The media spotlight and the technological\/interfacical advantage won&#039;t last forever. A couple cases to back me up on that: Remember\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"http:\\\/\\\/bcrockett.com\\\/blog\\\/2009\\\/07\\\/when-youre-hot-youre-hot-until-youre-not\\\/#blogposting\",\"name\":\"When you\\u2019re hot, you\\u2019re hot. Until you\\u2019re not. - Brett Crockett | bcrockett.com\",\"headline\":\"When you&#8217;re hot, you&#8217;re hot. 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