{"id":142,"date":"2008-02-01T11:00:00","date_gmt":"2008-02-01T15:00:00","guid":{"rendered":"http:\/\/bcrockett.com\/blog\/?p=142"},"modified":"2008-02-01T11:00:00","modified_gmt":"2008-02-01T15:00:00","slug":"know-a-mac-user","status":"publish","type":"post","link":"http:\/\/bcrockett.com\/blog\/2008\/02\/know-a-mac-user\/","title":{"rendered":"Know a Mac user?"},"content":{"rendered":"<p>Interesting findings from a research project by Mindset Media came out in Advertising Age&#8217;s Jan 28th issue that I thought I&#8217;d <s>plagiarize<\/s> share here. I&#8217;ve hand-picked the good stuff from a study by Mindset of 7,500 Nielsen online consumers. They found the following characteristics typical of Mac owners:<\/p>\n<ul><\/p>\n<li>They are more assured of their superiority<\/li>\n<li>Less modest<\/li>\n<li>More open<\/li>\n<li>More likely to buy organic<\/li>\n<li>Drink Starbucks or coffehouse coffee every day<\/li>\n<li>Drive a hybrid<\/li>\n<p><\/ul>\n<p>And here&#8217;s where it gets good. Mac users:<\/p>\n<ul><\/p>\n<li>Notice imperfections in things and stress over them more than average<\/li>\n<li>Are more likely to have purchased five or more pairs of shoes in the past year<\/li>\n<li>Use teeth whitening strips<\/li>\n<li>Drive station wagons as their main car<\/li>\n<li>May be seen as self-centered, arrogant or conceited by others and have a strong desire for recognition<\/li>\n<li>They listen to way more music than PC owners. Half of mac owners paid to download music in the 3rd quarter of 2007 compared to only 16% of PC owners<\/li>\n<p><\/ul>\n<p><strong>So what did the study show about PC users?<\/strong><br \/>Apparently not much. PC users showed far less cohesiveness in traits (probably because with PC market share at 95%, they are actually the &#8220;average&#8221; computer user), but they did stand out in an area of creativity: Low Creativity. Mindset media found them to be &#8220;realists who are emotionally steady and work well with what they are given.&#8221;<\/p>\n<p>For the record, I own a PC.<\/p>\n<h6>-info picked from Jan 28, 2008 Ad Age <em>&#8220;Mac Owners Just Like, Well, The Mac Guy&#8221;<\/em><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Interesting findings from a research project by Mindset Media came out in Advertising Age&#8217;s Jan 28th issue that I thought I&#8217;d plagiarize share here. I&#8217;ve hand-picked the good stuff from a study by Mindset of 7,500 Nielsen online consumers. They found the following characteristics typical of Mac owners: They are more assured of their superiority [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-142","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/bcrockett.com\/blog\/wp-json\/wp\/v2\/posts\/142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bcrockett.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bcrockett.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bcrockett.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/bcrockett.com\/blog\/wp-json\/wp\/v2\/comments?post=142"}],"version-history":[{"count":0,"href":"http:\/\/bcrockett.com\/blog\/wp-json\/wp\/v2\/posts\/142\/revisions"}],"wp:attachment":[{"href":"http:\/\/bcrockett.com\/blog\/wp-json\/wp\/v2\/media?parent=142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bcrockett.com\/blog\/wp-json\/wp\/v2\/categories?post=142"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bcrockett.com\/blog\/wp-json\/wp\/v2\/tags?post=142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}