{"id":123,"date":"2007-07-27T01:30:00","date_gmt":"2007-07-27T05:30:00","guid":{"rendered":"http:\/\/bcrockett.com\/blog\/?p=123"},"modified":"2007-07-27T01:30:00","modified_gmt":"2007-07-27T05:30:00","slug":"easy-on-the-eyes-a-quick-case-study","status":"publish","type":"post","link":"http:\/\/bcrockett.com\/blog\/2007\/07\/easy-on-the-eyes-a-quick-case-study\/","title":{"rendered":"Easy on the Eyes: A Quick Case Study"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.powerplay-dj.com\/blog\/images\/utahdotcom.gif\" \/><\/p>\n<p>A great illustration here of the difference between average design and the kind of design that made me want to become a designer (and i didn&#8217;t design either of them).<\/p>\n<p>Just a quick point. <a href=\"http:\/\/www.utah.com\">Utah.com<\/a> used to be a pretty decent website, design speaking. About a year ago, when Utah introduced their new &#8220;Life Elevated&#8221; campaign, Utah.com did a site redesign. Actually, I think of it more as a de-design. They messed it up. Really-see above. You&#8217;ll have to trust me that the old one was a bit better.<\/p>\n<p>On the other hand, i came across <a href=\"http:\/\/www.utah.travel\">Utah.travel<\/a> tonight. Which would you rather explore? And when it all comes down to it, if tourism is doing it&#8217;s job&#8211;shouldn&#8217;t it make you want to explore?<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.powerplay-dj.com\/blog\/images\/utahdottravel.gif\" \/><\/p>\n<p>Well, every good story needs a sad ending (like the end of <i>Harry Potter and the Deathly Hallows<\/i> when Harry&#8230;nevermind. I don&#8217;t want to spoil it for you). <\/p>\n<p>So here&#8217;s the catch: Utah.travel, at this point, is basically an elaborate landing page to Utah.com. Most of the navigation on .travel takes you to pages on .com leaving the user feeling a little ripped off. To ease the pain, click on &#8220;View pictures of Utah&#8221; or &#8220;Watch the Videos&#8221; and rest easy in the hopes that eventually the whole site will be converted to the new design. <\/p>\n<p>Or just visit Colorado instead. <\/p>\n<p>That was a joke. In the late 1840&#8217;s, Utah actually fought Colorado. And Utah won (obviously).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A great illustration here of the difference between average design and the kind of design that made me want to become a designer (and i didn&#8217;t design either of them). Just a quick point. Utah.com used to be a pretty decent website, design speaking. About a year ago, when Utah introduced their new &#8220;Life Elevated&#8221; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-123","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/bcrockett.com\/blog\/wp-json\/wp\/v2\/posts\/123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bcrockett.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bcrockett.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bcrockett.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/bcrockett.com\/blog\/wp-json\/wp\/v2\/comments?post=123"}],"version-history":[{"count":0,"href":"http:\/\/bcrockett.com\/blog\/wp-json\/wp\/v2\/posts\/123\/revisions"}],"wp:attachment":[{"href":"http:\/\/bcrockett.com\/blog\/wp-json\/wp\/v2\/media?parent=123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bcrockett.com\/blog\/wp-json\/wp\/v2\/categories?post=123"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bcrockett.com\/blog\/wp-json\/wp\/v2\/tags?post=123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}